Brand Identity and Toll Free Numbers

There are many elements involved in starting a new business and some of these elements will be more essential than others when starting from the ground up with limited resources. But one thing that can never be overlooked is your brand identity. The way your brand is perceived in the market is essential to how successful and profitable your business will be in the long run, and your brand identity is the way you define and present your brand to the public.


As you are building your brand, a virtual toll free number will be an important tool to separate your brand from the masses and establish it as a professional company. When you use virtual toll free numbers as part of your branding from a company like Global Call Forwarding, you enhance your professional appeal because people associate these numbers with organized, well-respected businesses. If you choose to use personal numbers instead, the public often perceives your company as a new (or amateur) business.


Global markets are extremely competitive, but strong branding allows businesses to secure more sales and overall, it adds value to your services. As more callers gain your trust, you will make more connections through marketing and word-of-mouth, resulting in increased sales and customer loyalty.


Using Vanity Numbers
Investing wisely in your business is a must to establish a recognizable brand, and toll free numbers are one of the best strategies for doing this quickly and affordably. Using vanity numbers along with toll-free numbers makes your brand even stronger in the market. A vanity number uses a word or catchphrase instead of a string of digits and can often be provided by the same company where you purchase your toll free number.


1-800 Flowers is one of the most common references you’ll hear when it comes to a successful branding story using a toll free number with a vanity number, but there are many other successful businesses that have used this tactic. What makes vanity numbers so successful is that they add intrigue to the task of making phone calls and the numbers are much easier to remember.


With the right vanity number, your company can gain worldwide recognition. But before deciding on a vanity number, research and testing are required.


Research Your Vanity Numbers
Once you decide to purchase a vanity line for your toll free virtual phone numbers, don't go with the first term that comes to mind. This word may already be in use by another business, or the numbers may be too similar to the numbers of a competitor. If this happens, you could drive business to your competition unintentionally.


As you research the appropriate vanity number, search the top keywords related to your business to get an idea of what your customers are searching for online and what's in demand in the market. When you find the best vanity phrase to use and match it with what customers want, you're far more likely to develop a unique and profitable approach.


Test Your Numbers
You don't have to choose one vanity number for permanent use immediately. In fact, you may want to test multiple vanity numbers. By testing these numbers, you can see which numbers perform the best and attract the most customers. You may want to link more than one vanity number back to your business based on the location. Another option is to use testing for a process of elimination to find the perfect vanity number for your business.


Testing further allows you to stay consistent in your brand messaging and adds more flexibility to your marketing approaches. If you use a different vanity number and test in different marketing outlets via local directories and online, you’ll gain a better understanding of what will work in your city, country, or on an international level.


Use Toll Free Numbers to Strengthen Your Brand Identity
Toll free numbers can have a great deal of positive impact on your business, especially if you are a new business working to establish your brand in worldwide markets. Today, some entrepreneurs mistakenly assume that they can overlook toll free numbers as part of their business plan.

While we do have more communication options with the internet and flexible mobile plans, customer service should be a top priority of businesses, and it is essential to a brand’s image and identity. In this regard, business owners should always let customers know they are available to provide assistance regardless of their location. Being able to call your company and speak to someone directly adds a personal touch that customers appreciate, especially when they are not presented with confusion and fees when trying to contact your business.

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